Customer Growth Builder
Building a good customer experience is the foundation of growth.
Once the business is established, for some unknown reason business owners tend to back off customer acquisition strategies and focus on running their business. To keep building growth, business owners need to invest consistent energy and income into marketing, sales, and customer service programs, especially when times are good.
Investing in a business consultant will be the best decision you ever make for your business!
It’s usually not a lack of trying that keeps people from reaching the goals they’ve set for their companies. On the contrary, most small business owners willingly pour all of their time, money, blood, sweat and tears into their companies -- and still come up short.
So, why is your business (chock full of fantastic ideas and great intentions) struggling to acquire new customers? And more importantly, how can you get it on track?
Here’s why you’re in this situation
You are awesome at what you DO. You have great customer service and an excellent product. You’re less excellent at business – because you never got that education or training. You’ve managed to get this far without it…and now you’re faced with issues you’re not prepared to handle.
This leads to problems with managing your time, money, developing business systems and, of course, sales and marketing.
Step onto the right path with your customer acquisition plan
Growing a business is not about luck; it is about knowing your customer and carefully planning the customer journey to maximize income. Successful business owners plan everything they do and know they are in control of their success.
First, we identify market opportunities and define a plan
In step 1, we create a path that shows your business how to generate maximum customer growth as quickly as possible.
We start by identifying opportunities in key focus areas such as your market positioning, online presence, brand identity, customer journey, and more. Then, we develop a plan that prioritizes your resources on high value opportunities and aligns your sales and marketing tactics to key customer segments.
After optimizing your organizational alignment, we define the capabilities you’ll need to build up to execute the plan successfully.
Next, we enhance and combine your sales, marketing and digital capabilities into a powerful system
In step 2, we build up your capabilities so that they work as a whole sales and marketing system.
Depending on the areas defined in step 1, we could work on anything from defining your ideal clients, choosing a market niche, lead generation, sales processes, reselling existing customers, email marketing, referral marketing, social media strategy, and more.
At the end of this process, your strategy will be fully optimized and ready to support the sales and marketing tactics you’ll use to attract new customers.
Employ your new customer aquistion system and track customer growth
In step 3, we put your new customer aquistion system to the test! I help you select the most impactful methods to gain traction on your customer growth plan.
I help you target the right customers for your business and launch effective sales and marketing activities, both online and traditional.
Then we measure results so you can move forward with activities that give you the best ROI.
Your new sales and marketing system will help you connect with new and existing customers through structured communication. You’ll drive growth by increasing their engagement and loyalty, expanding your market reach, and strengthening your competitive position.
How does business consulting work?
I take the time to understand you, your goals, and your business.
Think of me as a temporary business partner - I’ll provide feedback, perspective and ask questions to help you explore your options.
Every entrepreneur and business is unique in the way they do business. There is no "one size fits all solution" - Together we'll choose the right path for you to build up your capabilities and grow your customer base.
My role as a consultant is to help you develop and implement a turnkey solution that you can continue to use to create results for your business long after I'm gone.
Proactive Pathways Consulting Program for Small Businesses
This program begins the moment you commit to it.
You complete a comprehensive assessment – this way we know exactly where you are starting at (a set point), your primary challenges and where we need to begin creating change. This way we can get the fastest results for you.
At our first meeting, we will review the assessment and create a 90 day plan.
Next, we will meet again the following week or second week to begin step 1. I will begin developing your plan and defining your capabilities that you will need for step 2.
Over the next 10 weeks, together we will define and implement step 2 and step 3. As your temporary business partner, I will help you develop and launch effective sales and marketing activities that will result in new revenue.
"Joe is an amazing teacher"
As a start-up, I really needed help. Joe helped me develop my services, my pricing, and my offers. He determined my target market and overall marketing strategy. Working with his team we developed a website and digital marketing plan. You won't go wrong by working with him.
~ Sarah Rush
Nutrition and Healthy living expert
What does business consulting cost?
Well, consulting doesn’t cost – it pays.
Business consulting is an investment that usually begins to pay off immediately and will continue paying off as you build your business. Everything you learn can continue to be used to create results in the future.
If you qualify – and do the work – I offer a guarantee:
If you don’t earn my fee over and above what you’re making now after 16 weeks of consulting, I will work with you at no charge until that is true.
Consulting rates for small businesses earning less than $500,000 per year start at just $4000 for 16 weeks of consulting and implementation.
Incredible marketing and digital strategist
Joe did an excellent job of helping me build my marketing for the business. He taught me how to create a marketing strategy and then walked me through the process of putting the whole thing together. I highly recommend working with him!
~ Dave Gowan, Owner
Second Generation Painting
The real cost is NOT getting business consulting
Here’s some free business consulting for you:
How much did you earn in your business last month?
How much did you WANT to earn last month?
Subtract the two figures. This is how much it is costing you – each and every month – that you put off learning what you need to learn, or changing what you need to change.
Do you qualify to work with me?
My reputation is dependent on my clients’ success, so I only work with businesses who meet a specific set of criteria.
This might be you if:
You have a small business that has been operating for 3+ years. You are an intelligent, ambitious, high achiever. You want to grow a successful business.
You’re willing to accept feedback, make changes and explore the world outside of your comfort zone. (This is where change happens!)
If you’re looking for a fast, magical solution or a way to succeed without working or changing, this is not for you.