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Marketing and promotion

Build a more effective promotional strategy

Marketing and promotion strategy consulting services

In today’s world, consumers control when and where to obtain information. Many turn to the webs using search engines and social media. Businesses must find the best communication channels and tactics to reach and attract  their target customers.

To achieve this, Proactive Pathway's Proactive Promotion Results service helps you:

  • Develop a comprehensive digital marketing strategy and implement it
  • Identify both online and offline activities to extend your reach
  • Understand your customers journey so you can market to them more effectively
  • Learn how to measure the success of your activities, as well as their return on investment

Benefits for your business:

1. Discovery

  • Discover how to build successful digital promotional campaigns
  • Learn how to implement a structured marketing action plan
  • Understand how to define and measure your success

2. Expertise

  • We will examine your company within its competitive landscape
  • We provide you with a report of our analysis and recommendations
  • We present to you a plan of promotional activities including timeline, budget and resource requirements

3. Support

  • Our experts guide the research, planning and execution of your project
  • Benefit from our experience as we identify the best channels for reaching your audience, from trade shows and direct mail to social media and email
  • Get more support as you launch your campaigns

Do you qualify to work with me?

My reputation is dependent on my clients’ success, so I only work with businesses who meet a specific set of criteria.

This might be you if:

You have a small business that has been operating for 3+ years. You are an intelligent, ambitious, high achiever. You want to grow a successful business.

You’re willing to accept feedback, make changes and explore the world outside of your comfort zone. (This is where change happens!)

If you’re looking for a fast, magical solution or a way to succeed without working or changing, this is not for you.

Let's get started

Business consulting is as much about problem solving and helps clients develop business skills as it is about building revenue.

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A 350% return on my investment in just 90 days! Working with Joe has been wonderful. He took the time to learn about our business, our industry and then went to work putting together a marketing system that we use to generate more foot traffic and sales.

Gene Mass

Owner, Action (Bridal & Formal) Liquidators

Working with Joe was remarkable. He had a plan and walked me through the entire sales and marketing process step-by-step. I really like his laid back demeanor...he makes it easy to work with him.

Valerie Lowther

Rehabilitation Consultant

I have worked with Joe on several occasions and I have always been happy with the support. He provided a strategy and plan for what changes would drive customers to my site. His focus on how to convert interested visitors into paying customers has paid off in spades.

Doreen Hill, Owner

Doreen Hill Acupuncture

Joe has a very good understanding of how digital marketing works. He's also good at explaining it in business terms. This is a great combination and I will be recommending him regularly.

John Cameron, Owner

Rock Solid Business Coaching